Adding Value to the Most Valued Ed-Tech Company - Byju's

BYJU's Case Study | Crewscale


BYJU’s is the world’s most valuable ed-tech company valued around USD 8 billion. The online learning platform aims at providing original content, watch-and-learn videos, rich animations, and interactive simulations.

The brand evolved from test and exam prep model teaching across age groups. This tremendously increased the potential and reach of the app. In 2019, BYJU’s and Disney jointly rolled out a new learning app targeted for children of classes 1 to 3. The platform had to scale for the increasing users. To capture the attention of young students, there was a need of making the user experience better. An opportunity was given to cater to a large English-speaking base, globally.

Their challenge

BYJU’s started creating and delivering unique education content to the students in different forms. Their content includes quizzes, exercises, visualizations, and much more than just theoretical knowledge. They also broke the internet connectivity barrier by uploading their video lessons on a tablet. This enabled the students to go through the lessons and learn whenever they get time. But the implementation was far from easy.

BYJU’s needed more talent on board to deliver their latest goals. Their hiring process was typically slow, and the costs were also high. Most of the candidates had too many offers in hand. The high attrition rates made the whole process an unworthy venture.

They wanted to expand their candidate reach, increase diversity, and inclusion. BYJU’s decided that targeting passive candidates would be a good approach. The team had to ensure proper collaboration with a new hire taking 3 to 6 months to get integrated into the workflow.

Cue Crewscale

BYJU’s found Crewscale’s value proposition to be one of its kind in the market. We have some strong USPs. Our pipeline of pre-assessed candidates was the icing on the cake as BYJU’s needed good developers onboarded urgently. The project-based assessment made through Talscale (an online assessment tool by Crewscale) used to assess the candidates scaled their hiring process. This also saved their costs and made the process reliable.

Hear it from BYJU’s

BYJU’s experience with Crewscale has been great. We got 100% conversion rates. There has not been a single drop out of their talent. They appreciated the prompt and professional response and the shorter turnaround time. They definitely count on Crewscale for their future talent requirements.

We have onboarded 5 top-notch developers from premier institutes thoroughly tested in less than a month. Our engineers are plug and play from day 1 of joining, thus contributing to product development from the day they are deployed.

“We are really thankful to Crewscale. They had high-quality talent and backed it with their efforts and follow-ups. They scaled our hiring process, cut our recruitment costs, and made the process reliable. We appreciated the prompt and professional response and the shorter turnaround time.” – Ashish Rawat, Director of Engineering, BYJU’s